The San Pedro Font
A lot of my work never sees the light of day, until now. I’ve decided that terabytes of files must be published so that the world can know what I’ve worked on.
The San Pedro Font was designed for the Alamo City Golf Trail during my tenure as their Online Marketing Manager. The font was developed after spending a week testing 11 different concepts and pursuing this one through 53 variations.
The lines show my spacing and alignment logic. They are the rules that govern the consistency of every letter.
The font is 100% original and hopefully equally as unique. It can stand alone in any color with any background combination. It looks really good in Chrome with a black background.
Because I felt the logo needed to feel more like a logo and less like a font, I removed the flare in this variation and modeled the design after the existing Alamo City Golf Trail branding.
The History of Typography